Vodka horn

I don't all the way agree with this, but it's funny:

"But in the immortal words of Erik, one-half of Old Man Murray and co-writer of Psychonauts, attending E3 is like having a flashing light and klaxon horn bolted to the inside of your skull, only the horn also squirts vodka down your throat."

People complain so much about E3. I think I'm the only one who remembers being 12, reading CES/TGS/E3 writeups and wishing more than anything I could be there, trying out those games.

And why do so many people think that alcohol magically leaps down your throat? Can't a person attend and enjoy a "party" and choose not to drink, because perhaps flashing lights and klaxon horns are even worse when you're hung over?